Companies are considering their mobile strategy and the question raised is what the advantages of a mobile optimised browser are, over a dedicated mobile app?

As with most mobile websites, a browser is automatically detected so functionality and screen size can be optimised for the user for their phone. For some it will be development costs and the prohibitive nature of focusing resources on a product for one or more types of handset, rather than a general mobile web version which is cheaper to build. Indeed, some businesses will opt for both as they require a dedicated app for existing customers but also want a mobile optimised website to capture interest from new visitors to their site.

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Tagged with : mobile app, optimised site