Partnering with agencies happen in various ways but benefit from a common goal to stick to core competencies
By applying our experience, libraries and know-how we have come up with some solutions that stand on their own
About Martin
Multi-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.
An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..
Specialities
Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.
Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)
Recent posts
Byng Blog Is Go
08th July 08 - Posted by Ollie Maitland
Taking a break from industrious information systems, we decided to use our tools for good, trying our hand at building a blog platform, to see just how tricky it actually was.
The verdict: tricky being an understatement. The simple type-post-view architecture is simple, that much was a given. The unknown quantities were tagging, viewing, archiving and the ever-present feed issue.
Still, some deft database querying, a bundle of expletives and a few hundred lines of code later, we have our baby, a blogging system with search-engine-friendly URLs, full RSS support and automatic archiving.
We try to keep our clients at the forefront of emerging technologies, blogging being a useful tool to improve search rankings, conversations with customers and to present new information about a site or company.
Many packages out there "do" blogging, but with a very narrow remit and most have a "walled garden" approach, very un-Web2.0, unshareable information and such. To create a platform we were confident with, could deploy with ease and offered the level of service we needed it to have, we realised we would have to build it ourselves.
We now have a stable, secure, reliable and flexible platform we can offer our clients, tightly integrated into their CMS and with the rest of their sites' dynamic aspects.
We're very proud parents.
0845 625 2825