Partnering with agencies happen in various ways but benefit from a common goal to stick to core competencies
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About Martin
Multi-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.
An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..
Specialities
Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.
Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)
Recent posts
Collaborative filtering in business applications
12th July 08 - Posted by Ollie Maitland
The web grows at a speed and with it volumes of blogs, articles and user generated content compound forming an intricate and chaotic web of pages, images and more recently video. Google changed everything by not only offering the tool to search through all this content but crucially a way to rank its importance through PageRank™.
So, ten years on is PageRank serving us well? For example a search for "Yoga London" in Google brings up no less than 440, 000 results the first 3 results being Camden Council, View London and Yoga Holidays. The first thing this alludes to is that Google knows of places that "know" rather than the answer to my question rather than point directly to studios and gyms which offer yoga in London.
What does this mean for Google and PageRank? The answer is simple and has been bandied around for a while now - semantics...
Not just substance but sentiment...
The Semanic Web is the future of cataloguing the web by harnessing the collaborative filtering and tagging of information by its users. This Web2.0 approach to standardisation and syndication bridges the divide between machine understanding and human interpretation correcting problems such as mistaking "windows" (Microsoft software) and "windows" (the glass ones).
Business application
Collaboration and communication are critical to any business and we strive to make our web applications the very best platform for the exchange of information between staff in a clear, concise and useable manner. Our ByngTogether platform, now well on its way to the 0.3 release, is stocked with features which make collaboration easier;
- Tagging of any entity (clients, users, projects or contracts) for others to view
- Flagging of entities to other users on the system (passing responsibility)
- Completely web based solution for access anywhere infrastructure
- Real-time internal messaging platform
- Targeted alerts with point-of-presence intelligence
For more information on our Web2.0 business applications take a look at our products listing or give us a call!
Tagged with : collaboration, web2.0, semantic web, tagging, syndication, google
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