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About Martin

OllieMulti-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.

An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..

Specialities

Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.

Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)

Recent posts

Tag clouds for brand identity

14th July 08 - Posted by Ollie Maitland

At Byng Systems we're all about collaboration and communication for enterprise web applications but our technology is just as adept at representing a brand or identity. Take the example of generating a tag cloud for our website...

Our tag cloud module for our content management system crawls through the content of the website, using a little bit of intelligent to gauge the best keywords and tags from the text. The engine then calculates the proportional weighting by the tag frequency and represents the importance by both the size and colour.

Fancy one of these for your website? Give us a call and we can put together a fully web2.0 content management system with all the bells and whistles...

Tagged with : tagging, brand, visual

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