About Martin
Multi-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.
An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..
Specialities
Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.
Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)
Recent posts
How to build Uncle Bill an e-commerce website with Vendio
06th January 11 - Posted by Ollie Maitland
We're all asked about how our latest eBay fiend friend to build them a lovely e-commerce website. If you're a very generous person then spend a few weeks hammering out a Magento installation but then the support...hosting... upgrades. No thanks, it's enough hassle if you're going to get paid for this.
After venturing down the route of finding a software-as-a-service based e-commerce package I was surprise to find that the market out their is somewhat noisy but out of the 10-a-penny start-ups came across Vendio (http://www.vendio.com/). They appear to be a reputable company (http://www.crunchbase.com/company/vendio) and recently aquired by Alibaba.com.
The good parts:
- Integration with eBay (I sold this as another sales channel)
- No upfront cost (low risk and no capital investment)
- Mobile support (think big!)
- Good designs to choose from (so you don't even have to open Adobe CS)
Generally a find for granny and a win for you; family harmony and more time for the enterprise!
See, all happy ;)

Tagged with : development, e-commerce
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