About Martin
Multi-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.
An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..
Specialities
Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.
Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)
Recent posts
Service Oriented Architecture in Business...
Published on 15th November 08 by Ollie Maitland
Cost Effective Web Development
"Want not, waste not" is a fitting maxim for the latest breed of Web2.0 application developers being called to meet fantastical expectations with slashed budgets. From vendor of dishwashers wanting a "quick forum community" to "party hard" accountants launching a photo gallery; all and sundry would love to have the latest must have module on their website whether they have a need for it or not.
Fortunately for software developers, many of these "must have add-ons" are ripe for cherry picking from the multitude of SaaS (Software as a Service) providers that exist online today. For instance our ByngGallery component running through our ByngControl content management framework can now tap into a free Flickr account saving our clients on development, training and storage. Another example might be shipping off customers to hosted forum software using our Single Sign-on connector in the BaseCode. All these tricks help us meet our goal of satisfying our clients' needs and budgets whilst maintaining a high service level.
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