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About Martin
Multi-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.
An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..
Specialities
Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.
Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)
Recent posts
Facebook, Groupon, Myspace; are we blowing...
Published on 22nd February 11 by Chit Ratnayake
Facebook has had good run with its valuation but how accurate is it? The company is valued somewhere between $50-$80bn...and all of this within 7 years. Looking at it another way, that’s $2.7m for every day of the 2500 days it’s been in existence. In mid January, the Goldman Sachs investment of $500m allegedly valued the company at $50bn. A tactical move as it locks the bank in for earning fees in any future IPO (where a significant portion of their revenues derive) but quite importantly it pre fixes a high starting value for an initial public offering (IPO) or floatation (having been an analysts at Goldmans, everything they do is meticulously planned and calculated). The less equity that is exchanged for a specific investment amount, the greater the company is valued at, i.e. if you split 1% of a company share by 100,000 (0.00001 shares) but sold that for £500, in theory that would value the company at £50m. Are the banks meddling again?
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