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About Martin

OllieMulti-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.

An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..

Specialities

Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.

Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)

Recent posts

Mobile Optimised Site or App

Published on 22nd February 11 by Chit Ratnayake

Companies are considering their mobile strategy and the question raised is what the advantages of a mobile optimised browser are, over a dedicated mobile app?

As with most mobile websites, a browser is automatically detected so functionality and screen size can be optimised for the user for their phone. For some it will be development costs and the prohibitive nature of focusing resources on a product for one or more types of handset, rather than a general mobile web version which is cheaper to build. Indeed, some businesses will opt for both as they require a dedicated app for existing customers but also want a mobile optimised website to capture interest from new visitors to their site.

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Tagged with : mobile app, optimised site