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About Martin
Multi-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.
An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..
Specialities
Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.
Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)
Recent posts
Byng Systems explores the network effect of...
Published on 31st July 09 by Ollie Maitland
We hear about the network effect around web technologies and especially related to social media as the value of the network is correlated with the number of users registered. In the case of pure social networking websites (Facebook, Bebo, Hi5, LinkedIn) there is a race for numbers -- there success is inextricably linked to the number of users on their network so it's no wonder that the bubble in starting new "Facebooks" burst some time ago (along with the rest of new media investment)
Tagged with : network effect, social networking, coachweb
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