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About Martin
Multi-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.
An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..
Specialities
Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.
Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)
Recent posts
LinkedIn Release their OpenSocial Application...
Published on 05th November 08 by Ollie Maitland
LinkedIn Applications
After a torrent of investments, LinkedIn have sharpened up their features set with a new application development platform designed to bring services from the outside into the LinkedIn network.
Shielding their corporate membership from an influx of useless applications and social networking widgets that have troubled Facebook, LinkedIn have sensibly launched with a handful of carefully selected and established applications from SaaS providers London to Tokyo.
Tagged with : linkedin, opensocial, platforms
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