Partnering with agencies happen in various ways but benefit from a common goal to stick to core competencies
By applying our experience, libraries and know-how we have come up with some solutions that stand on their own
About Martin
Multi-disciplinary background, with experience in financial, creative, software and communications firms. Releases the power of information through structured information architecture, providing the data models allowing firms to improve their information flow and visibility. Improving marketing efficiency by crafting metrics to display ROI and breaking down user journeys.
An expert in marketing, information architecture and online strategies, clients have benefited from improved organisational data quality, enhanced internal and external communication and improved information lifecycle management..
Specialities
Management skills: Organisational Change, Internal Communications, Change Management, Information Architecture, Online Marketing Strategy, Social Media Strategy.
Expert technical skills: Data Modelling, Data Warehousing, Metric Generation, User Journey Profiling, Object Relationship Modelling, Framework Construction, Web Programming (PHP, PEAR, Zend, PECL), Rich Application Creation and Deployment (MVC, RAD, ORM, OOP), Database Architecture (MySQL, Oracle, PDO, ODBC, Replication)
Recent posts
Collaborative filtering in business applications
Published on 12th July 08 by Ollie Maitland
The web grows at a speed and with it volumes of blogs, articles and user generated content compound forming an intricate and chaotic web of pages, images and more recently video. Google changed everything by not only offering the tool to search through all this content but crucially a way to rank its importance through PageRank™.
So, ten years on is PageRank serving us well? For example a search for "Yoga London" in Google brings up no less than 440, 000 results the first 3 results being Camden Council, View London and Yoga Holidays. The first thing this alludes to is that Google knows of places that "know" rather than the answer to my question rather than point directly to studios and gyms which offer yoga in London.
What does this mean for Google and PageRank? The answer is simple and has been bandied around for a while now - semantics...
Tagged with : collaboration, web2.0, semantic web, tagging, syndication, google
Tag clouds for brand identity
Published on 14th July 08 by Ollie Maitland
At Byng Systems we're all about collaboration and communication for enterprise web applications but our technology is just as adept at representing a brand or identity. Take the example of generating a tag cloud for our website...
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